PINOY WISE (Worldwide Initiative for Savings Investment and Entrepreneurship) (Philippines)
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Brief description of the initiative
The PINOY WISE (Worldwide Initiative for Savings Investment and Entrepreneurship) is a programme initiated and spearheaded by the Filipino NGO Athika that provides financial education to Overseas Filipino Workers and their families on both sides of the migration corridor, and links financial education to concrete savings and investment programs of selected cooperatives, microfinance institutions, social enterprises, insurance companies, banks and other agencies in the Philippines. The programme’s name is a pun on its objective to help ‘pinoys’—the informal way of Filipinos referring to themselves—to use their resources, save and invest ‘wisely’ to enable successful reintegration and ensure the wellbeing of migrants and their families in the Philippines.
This initiative applies an innovative and comprehensive approach that combines comprehensive financial literacy education and productive investment with a multi-stakeholder partnership, including with local authorities. The project is accompanied by capacity building measures.
Results and lessons learned
- In 2012, PinoyWISE became a network of national and local governments, government financial institutions, agriculture-based cooperatives, rural banks, microfinance institutions as well as of NGOs that are involved in financial education, investment mobilization and trade and tourism promotion for migrants and families. This network includes Atikha, the Overseas Workers’ Welfare Association (OWWA), Union of Local Authorities of the Philippines (ULAP), Department of Agriculture, Department of Interior and Local Government (DILG), chambers of commerce, as well as several local government units, especially provinces.
- Two PinoyWISE Overseas Filipino Workers’ Market Places will be held in the United Arab Emirates in November 2012; more international road shows are planned.
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Main objectives
- To provide financial education to encourage OFs and families to save, invest;
- To address family issues that drain their resources
- To promote and link OFWs with concrete savings and investment, viable business and business advisory counseling services and trainings; and
- To converge initiatives and leverage migrant resources with government and corporations towards local economic development.
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Main activities
First, financial literacy education is more than training in economics and book keeping. As a social exercise, the design of successful training exercises needs to involve financial and banking experts but also sociologists, psychologists, and social workers. Unlike other financial literacy trainings that are much shorter and focus only on core financial aspects, Athika’s trainings are 15-20 hours of net training time and follow a more holistic approach.
Second, Athika found that a major cause for the lack of migrants’ savings is that families back home are draining their resources. For this reason, financial literacy training could not have any significant impact without addressing family issues. Thus, in Athika’s training modules a full day is dedicated to group sharing and discussion on why individuals and families are not able to save. These discussions are reported to be life-changing for many participants and with the insights gained, during the training programme, participants design ‘dream maps’, in which they lay out their goals for the next five years, not in terms of how much they want to save but what they want to do with the money and subsequently, how they can achieve this goal financially.
Third, it was found that trained migrants and their families are willing to save and invest but do not know where to put their money. It was concluded that financial training is more efficient when they are linked to concrete financial products that aim to promote investment in migrants’ provinces of origin. To this end, PinoyWISE has gone through many processes of clearing investment possibilities for Filipinos overseas, as will be discussed more in detail in the section on development effects below.
Fourth, within Athika’s IFAD-funded project on channeling remittances into agribusinesses, it was found that in addition to the training and offering certain investment packages, ongoing mentoring was needed. To this end, Athika created a closed-group on the social networking website Facebook which was used to connect those who had undergone training and to offer ongoing mentoring beyond the classes. In addition, Athika is in the process of designing a follow-up course and a ‘workbook’ to monitor progress. All participants of Pinoy WISE financial education are invited to become members of the PinoyWISE Overseas Filipino and Family Circles (OFCs) of their municipalities.
Other innovative elements include that PinoyWISE operates an internet website, where investors can log in and receive instant information on the amount saved and the interest accumulated. This adds to the transparency of the initiative.
In 2012, PinoyWISE became a network of national and local governments, government financial institutions, agriculture-based cooperatives, rural banks, microfinance institutions as well as of NGOs that are involved in financial education, investment mobilization and trade and tourism promotion for migrants and families. This network includes Atikha, the Overseas Workers’ Welfare Association (OWWA), Union of Local Authorities of the Philippines (ULAP), Department of Agriculture, Department of Interior and Local Government (DILG), chambers of commerce, as well as several local government units, especially provinces.
Main beneficiaries
Direct beneficiaries are Filipino migrant workers and their families who save money, reduce debt and build skills. Other direct beneficiaries are agricultural cooperatives and rural banks that receive funding. There are important development (multiplier) effects from these investments for communities, such as greater financial inclusion, creation of wealth, food, and employment. In addition, local authorities receive capacity building training.
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